Summer Music Festival

Overview

For the launch of Alive + Well, we partook in a summer arts and music festival.
Our partnership included access, VIP benefits, glamping (glamour camping) and other perks for our top media, publishing and technology clients. The music festival took place in NY featuring major artists, musicians and other unique programming. The festival attracted a celebrity and influential attendee which providing a fitting environment for the birth of our brand.

Vegan Happy Hour
In partnership with ShareThis

Overview

To create awareness and relationships at Media Storm, ShareThis wanted to create an in-office experience that offered a different approach than their competition i.e. beer and pizza.

Success

Results were achieved via a vegan happy hour, featuring vegetable and fruit sushi, fresh pressed juices and a nutrition expert. The Vegan Happy Hour provided a memorable and unusual experience for Media Storm’s young, active and health-minded team.

Quote

I had a wonderful time working with Alive + Well. They placed a tremendous amount of time and thought into the planning of our experience and the result was a very professional and memorable experience. The highest praise that I can offer is that we had the most positive response of any event that I’ve attended whether as a host or as a participant. – David Wells, Director of Sales, ShareThis

Story Telling
In partnership with Facebook

Overview

As part of a multi-day planning meeting with Samsung and their agency partners, Facebook wanted to host an on-brand experience that offered a fun, intimate and immersive activity for everyone to get to know one another better.

Success

A leading speaker/story teller inspired clients how to tell their best story based on a personal picture; which resulted in an amusing, personal and transformative interpersonal experience.

Quote

“Alive + Well creates experiences that stir emotions and bring out the true personality in all of us. When we hosted a Story Telling evening, which was 100% on brand for Facebook, for our Samsung client we had such a good time and we learned so much. If you want to work with an organization that delivers unforgettable and invaluable experiences, Alive + Well is who you work with.” – Kevin Hein, Facebook

Healthy Mixology
In partnership with Yahoo!

Overview

At the start of the year, Yahoo! kicked off the New Year with a fun and health focused experience for their valuable clients at MediaVest.

Success

The Healthy Mixology experience offered attendees access to two of NYC’s leading mixologists and their custom recipes for health infused cocktails. The evening resulted in Yahoo! and their clients feeling a healthy and happy buzz.

Quote

“I so enjoy working with Alive + Well and want to work with Natasha and her team for all my client functions. Their ideas, their team, their attention to detail, their love for what they do is seen and felt so clearly. I am confident and proud to bring my important clients to anything Alive + Well produces.” – Kerry Hay, Yahoo!

Best of Health
In partnership with HealthGrades

Overview

In an effort to maintain visibility as a leading digital health publisher, HealthGrades activates health & wellness experiences for their valuable agency and client partners.

Success

At leading agencies such as J3, PHD or others, Alive + Well successfully serves as a premiere resource for HealthGrades to create on-brand health & wellness focused initiatives.

Quote

“We work with Alive + Well because of their expertise and leadership in the health & wellness space, they are truly plugged into the best places, products and people in the wellness arena. When working with Alive + Well we know we can expect highly creative programming, unparalleled dedication, and always a fun and successful outcome.”
Mike Rosenberg, Vice President Sales, HealthGrades

Bangles & Bubbles
In partnership with Yahoo!

Overview

In an effort to spend time and thank MediaVest/Proctor & Gamble for their business, Yahoo! wanted a fun and engaging evening that was geared towards a female clientele.

Success

Bangles & Bubbles was a well-received female focused experience that featured a leading jewelry designer, a fashion/jewelry trend expert and plenty of champagne.

Quote

“Natasha and her team created ‘Bangles and Bubbles’ a custom jewelry making experience for our P&G/MediaVest clients. It was an absolute blast and success; our clients felt appreciated, our relationships were enhanced and our business continues to grow.” – Laura Weinstock, Account Director, Yahoo!

iTrick
In partnership with Thomson Reuters

Overview

Thomson Reuters sought to create a holiday experience for their clients that served as a year-end thank you as well as highlight their new photography and technology site launches.

Success

iTrick, an experience where leading experts offer tips and tricks for Apple and other mobile devices, provided a celebratory, informative and engaging evening for important clients. Additionally the iTrick experience genuinely integrated Thomson Reuters photography and technology content into the experience.

Quote

“For the holidays it is important for us to appreciate and spend time with our valuable clients. We hired Alive + Well because we wanted to do something out of the ordinary, which we did. From idea generation to execution, Alive + Well was a pleasure to work with and successfully met our objectives. The iTrick experience was original, immersive, personalized and a lot of fun client; our clients are still talking about what they learned today.” – Emily Dalamangas, Marketing Director, Thomson Reuters

Dstilling The Noise
In partnership with Dstillery

Overview

For the re-brand of Dstillery, formerly Media6Degrees, an entertainment experience was created for their in-house colleagues and their client community, with the goal of generating awareness, instilling excitement and establishing Dstillery’s as a leading marketing technology company.

Success

A unique activation, entitled Dstilling The Noise, composed of a short film and associated live music performances successfully and uniquely communicated and strengthened Dstillery’s value in the marketing technology community.

Quote

“My team partnered with Alive + Well to create and execute a live music experience in NYC to support the rebrand of our company. Entitled Dstilling the Noise, the live music experience was tremendously creative, unique, specialized, and unlike traditional events or parties in the ad-tech space. They over-delivered on all accounts and provided an unforgettable evening for our most important clients, partners and business influencers.” – Elizabeth Hellman, Chief Marketing Officer, Dstillery

Seriously Popular Fitness
In partnership with a leading global news and entertainment publisher

Overview

A leading global news and entertainment publisher hosted an evening of fitness, with some of NYCs most popular fitness experts, for their top clientele.

Success

The fitness experience successfully established and reinforced the publisher’s strength in lifestyle content categories such as health, fitness and wellness amongst their influential clients.

Fit & Fearless Fitness
In partnership with City of Hope and HealthCentral.com

Overview

For City of Hope’s annual Fit & Fearless Fitness event, Alive + Well served as a sponsorship agent in securing HealthCentral.com as the event’s exclusive media sponsor.

Success

Sponsorship of the Fit & Fearless Fitness event provided HealthCentral.com exposure to thousands of consumers, alignment with celebrities and national news lifestyle media as well as significant promotion and signage integration.

Quote

“For the launch of HealthCentral.com’s Live Bold, Live Now campaign we partnered with City of Hope’s Fit & Fearless Fitness event in NYC. We worked closely Natasha and her team at Alive+ Well on the exclusive sponsorship and all details for the day of event execution. The Fit & Fearless Fitness sponsorship provided us a charity driven, feel-good, and memorable experience that our brand benefited from.”
Jim Curtis, Chief Revenue Officer, Remedy Health Media

Wanderlust 108
In partnership with The Haiku Guys and Wanderlust Festival

Overview

Wanderlust 108 is a mindful triathlon, combining a 5k run, inspirational meditation and a massive outdoor yoga class. Alive + Well assisted Wanderlust Festival in providing ambient programming for attendees.

Success

Festival-goers felt an extra boost of health and happiness when receiving personalized haiku provided by The Haiku Guys.

A Night of Magic & Mystery
In partnership with ShareThis

Overview

For appreciation and relationship strengthening, ShareThis hosted MediaVest/Microsoft to an entertainment experience that was exclusive, mysterious and memorable.

Success

The Night of Magic & Mystery dining experience included a dinner in an unexpected place, a live jazz band hidden in a private room, a psychic offering fortunes, a magician dazzling everyone’s sense and more… this imaginative evening resulted in exceeded expectations.

Quote

“I’ve been in the industry for a long time, working on accounts such as Microsoft, P&G, DeBeers and more; I’ve been fortunate to do a lot of cool things with the companies I work with. The Night of Magic & Mystery was one of the most unique and memorable experiences of all the cool stuff I’ve done. It was an experience where no detail was spared.- Jonathan Chin, SVP, Connections Director at Starcom MediaVest Group

Surprise House
In partnership with The Haiku Guys and Surprise Industries

Overview

In an effort to create additional wonder and delight, Alive + Well, in partnership with Surprise Industries, featured The Haiku Guys at The Surprise House on Governors Island.

Success

At the Surprise House and throughout Governors Island, people’s curiosity and amusement were heightened, resulting in everyone feeling more alive and well.

The Self Portrait Project
In partnership with Microsoft Advertising

Overview

For the launch of their Surface tablets, Microsoft Advertising sought to bring a playful and unique in-office experience for J3 executives.
* J3 is Johnson & Johnson’s digital planning and buying agency

Success

The Self Portrait Project, which empowers people to create their own images, provided an energetic and youthful technology activation that successfully established Microsoft as an on-trend and progressive brand.

Quote

“If you want to work with a creative, organized and caring team of people go no farther than Natasha and her team at Alive + Well. Whether it is a healthy cocktail event to an interactive photography experience, J3 so enjoys experiences courtesy of publishers who work with Alive + Well”. – Ellen Nelson, Office Manager, J3

A Musical Robbery
In partnership with Microsoft Advertising

Overview

As part of a full day top-to-top meeting, Microsoft Advertising wanted to treat the valuable agency partner MediaVest to a celebratory experience that was amusing, engaging and unexpected.

Success

The Kin, a well-known band who has toured with ColdPlay, Pink, etc) performed an entertaining heist, entitled A Musical Robbery, whereby all guests played a role in a highly interactive, lively and outrageous musical theatrical dinner experience.

Quote

“After a senior leadership day with MediaVest, we wanted to relax and also create something unique. Boy, did Alive + Well accomplish that! We experienced a live theatrical music experience that transported us all to an unexpected place full of surprise, delight, craziness and pure fun.” – Beth McNaughton, Senior Director, Microsoft Advertising